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Is optimism rational?
Cade Massey Assistant Professor of Organizational Behavior, Yale School of Management BEHAVIORAL RESEARCH We learn in kindergarten to look on the bright side. But is optimism good for us? And do we...
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Do you need a nudge?
Richard H.Thaler Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics, University of Chicago Booth School of Business BEHAVIORAL RESEARCH Richard Thaler...
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Can behavioral economics improve law?
Christine Jolls Gordon Bradford Tweedy Professor of Law and Organization, Yale Law School BEHAVIORAL RESEARCH Economics has long been used to evaluate the law. But what happens when economics gets...
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Are we good at making choices?
Judith A. Chevalier William S. Beinecke Professor of Finance and Economics, Yale School of Management M. Keith Chen Associate Professor of Economics, Yale School of Management James Choi Assistant...
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Does money change your thinking?
Kathleen D. Vohs Associate Professor of Marketing, McKnight Land-Grant Professor, and McKnight Presidential Fellow, Carlson School of Management at the University of Minnesota BEHAVIORAL RESEARCH You...
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Is risk rational?
Andrew W. Lo Harris & Harris Group Professor of Finance, MIT Sloan School of Management; Founder and Chief Scientific Officer, AlphaSimplex Group, LLC BEHAVIORAL RESEARCH Misunderstanding of risk...
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What was Polaroid thinking?
BEHAVIORAL RESEARCH Polaroid went from ubiquity to obsolescence as digital photography replaced the print. But as early as the 1960s, Polaroid had been doing research into digital imaging. Did...
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What does a choice look like?
BEHAVIORAL RESEARCH A number of economists, psychologists, and neuroscientists are using imaging studies to peek at the brain in action — trying to better understand why we make some of the choices we...
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Why do we like what we like?
Paul Bloom Brooks and Suzanne Ragen Professor of Psychology and Cognitive Science, Yale University BEHAVIORAL RESEARCH At the moment we consume, say, a chocolate bar, our brains seamlessly synthesize...
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The Language We Speak Predicts Saving and Health Behavior
M. Keith Chen Associate Professor of Economics BEHAVIORAL RESEARCH Languages differ in how much they distinguish between the present and the future. Professor Keith Chen found that speakers of...
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Do we listen to opinion leaders?
TweetBy Ben MattisonIn the summer of 2001, the toymaker Hasbro launched a new handheld videogame called P-O-X. In the game, warriors fought invisible “alien infectors” that had escaped from a...
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